POLR AI
Confidential · Brand Graphics Package
Brand Graphics Package · Proposal

Saunders Construction

A reusable brand-graphics system for Saunders' new brand promise.

Prepared forTeena Bergstrand, VP Market Strategy & Communications
OrganizationSaunders
Prepared byBrennan Gerle, POLR AI
DateJune 24, 2026
01 · Project Overview What this is

Saunders is launching a new brand promise as a two-year campaign that builds real brand resonance — so when clients think Saunders, they picture a consistent set of visuals and messaging. The brand standards (colors, fonts, logo mark) are already finalized; what's missing is a reusable graphics system that applies them.

With recent workforce reductions, the marketing team has less capacity to build assets from scratch, and consistency suffers when every post, ad, and deck is rebuilt by hand. This package delivers a templated kit the team can reuse for years across LinkedIn, Instagram, advertising, qualifications, and presentations — so they move faster, stay on-brand, and stop reinventing the wheel.

What Saunders will have:

02 · Timeline How it runs

The same structure your prior agency used: prove the direction on social first, then build out the full suite once it's approved. Reviews run on a one-to-two-week cadence, targeting an early-August launch.

  1. 01 AlignKickoff 5–10 days after July 13 Confirm the chosen brand promise wording (finalized by Saunders in July), review brand standards and the PCL-style direction you shared, and lock the template list and formats.
  2. 02 Two directionsAnchored on social Develop two design directions built on the social media templates, plus a couple of example assets (e.g., an ad layout) — not the full suite yet. You pick one.
  3. 03 RefinePer revision tier Rounds of revisions on the selected direction (2 or 3, depending on option) until it's right.
  4. 04 Build & hand offTarget launch · early August Extend the approved direction across all deliverables and hand off editable source files in your tools, ready for the team to use.
03 · Cost Options Three ways to engage

All three options deliver the full reusable system. They differ in volume of social templates, revision rounds, brand extras, and — at the top tier — an AI-powered brand build your team can run themselves.

Option 1 Core Templates Package
$6,500 2 revision rounds
  • Social templates — Instagram: 2× post (1080×1350 / 1080×1080), 1× story (1080×1920); LinkedIn: 1× horizontal (1200×627)
  • Advertisements — print layouts: ¼, ½, and full page of one template design
  • Vector patterns / graphic elements — 4, drawn from your brand guidelines
  • PowerPoint — 5–6 slide layouts of your choice (title, stats, etc.)
  • Qualifications — 1× cover page layout
  • Bonus: Facebook post + reuse templates included at no charge
FitIf you want the complete reusable system at the leanest scope.
Option 2 Expanded Templates Package
$7,500 3 revision rounds

Everything in Option 1, plus:

  • Instagram — 3× post templates and a 1× animated logo treatment for reels / intro & end tags
  • LinkedIn — 3× templates
  • Qualifications — 3× cover page layouts
  • An additional revision round (3 total)
  • Bonus: new Facebook header design + 3× FB templates at no charge
FitMore social variety, the animated logo for reels, and extra revisions — the version most teams land on for a multi-year campaign.
Option 3 AI-Powered Brand System
$12,500 3 revision rounds

Everything in Option 2, plus an AI-enabled build so your team generates on-brand assets themselves:

  • AI-created brand templates stood up in up to 2 platforms you define (e.g., Claude Design, Adobe Firefly, Canva, Higgsfield)
  • Brand Kit configured in those platforms — colors, fonts, logo, patterns, and promise wording wired in as reusable presets
  • Team training on generating on-brand social posts, ads, decks, and quals within your standards — no rebuilding from scratch
FitIf you want the templates and the system that lets the same team produce far more, on-brand, using the AI tools already in your stack.
04 · Deliverables & Formats What you receive
Social templates
Adobe Express (editable, drop-in image + copy + logo placements)
Print ad layouts
InDesign — ¼, ½, full page
Vector patterns
EPS / PDF / SVG (Illustrator-native)
Presentations
PowerPoint (PPT)
Qualifications
InDesign cover page templates
Examples
Every template ships with a flattened image example using sourced photography and dummy copy
05 · Joint Accountabilities Who does what

POLR AI provides

All design, production, and delivery scoped in the selected option, executed with our creative director partner. Brennan Gerle as the single point of accountability and communication throughout.

Saunders provides

Final brand-promise selection (July), brand standards and the top-two promise wording (already shared), and consolidated feedback within each review round. Teena Bergstrand as the approver.

Point of contact

Brennan Gerle is your single point of contact throughout. Response time is typically same day and guaranteed within 24 hours — we are committed to keeping the project moving and delivering on time.

Ownership

On final payment, Saunders owns all delivered templates and source files. Work beyond the selected scope is billed hourly at $185/hr.

06 · Engagement Details The particulars
Fee
Fixed by selected option — $6,500 (Core), $7,500 (Expanded), or $12,500 (AI-Powered Brand System)
Billing
50% to begin, with the balance due on your approval and before final files are released — paid in full ahead of delivery
Revisions
2 rounds (Core) or 3 rounds (Expanded) on the selected direction
Beyond scope
Billed hourly at $185/hr, approved in advance
Ownership
Saunders owns delivered templates and source files on final payment
Confidentiality
Brand assets and materials kept confidential throughout
07 · Acceptance Sign & return

Initial the option that fits. Sign below. Return one copy. We start on the date you write in.

Option 1 · Core Templates Package $6,500
Option 2 · Expanded Templates Package $7,500
Option 3 · AI-Powered Brand System $12,500
For Saunders
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Printed name
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Effective date
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POLR AI · Saunders Brand Graphics Package polrai.com